When it came time to update the retail bags with new store locations I proposed the idea of not just using Moosejaw’s quirky copy, but making the copy something that customers would love and mall patrons turn their heads. Just a couple weeks after launching the new bags we received a lot of great feedback from store managers. Many customers would ask for an additional bag or two. Even better, people would walk in and just ask for a bag with buying anything. That’s marketing!