Austin based Oh My Dog needed a facelift. Keeping with the playful good nature of dogs I got out the sketchbook and went to town! Sometimes designers force their perspective and ideas into the work. Sometimes it hits and sometimes it doesn’t. But this one hit. “Fun and professional” was one comment on the identity. And that’s how Oh My Dog operates.
But why TWO logos? They loved two of the sketches I presented and wanted both. Let’s break some rules!