When lockdowns were in full effect Carhartt looked to not only engage, but help our consumers in many ways. Being a parent myself, I knew that keeping younger kids occupied while mom and dad still had to 9-5 at home was one of those ways. Working with a small agency partner we searched for talented illustrators to hep create a unique, collectable, and lockdown-relevant coloring book. These were available at no cost to retail customers and online shoppers.