Art Director Carhartt partnered with Guitars 4 Vets to help raise awareness around the healing benefits of music for vets with PTSD. In an effort to boost this partnership, Carhartt worked with Larry Stevens, a Michigan luthier, to build a custom guitar to be auctioned off with all benefits going to Guitars 4 Vets. As a bonus, the song playing in the video was played by Larry. See the video here.